1. Introduction

Lucent Elm Wealth Management, Inc. (“we,” “our,” or “us”) is committed to protecting your personal information. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website at www.lucentelm.com (the “Site”) or communicate with us in the course of business.

By using our Site, you consent to the data practices described in this Privacy Policy. If you do not agree with the terms of this policy, please do not access the Site.

2. Information We Collect

Information you provide directly:

We collect information you voluntarily submit through our contact forms or by reaching out to us directly. This may include your first name, last name, email address, phone number, and the content of your message or inquiry.

 

Information collected automatically:

When you visit our Site, we may automatically collect certain technical information, including your IP address, browser type, operating system, referring URLs, pages visited, and the date and time of your visit. This information is collected through standard web technologies such as cookies and server logs.

 

SMS and mobile information:

If you opt in to receive SMS communications from us, we collect your mobile phone number and your consent preferences. Mobile information will not be shared with third parties or affiliates for marketing or promotional purposes. All SMS consent data is used solely for the intended communication.

3. How We Use Your Information

We use the information we collect to:

• Respond to your inquiries and facilitate business and client communications

• Provide information about our wealth management and financial advisory services

• Send marketing SMS messages to those who have opted in, including updates about our services, market insights, and firm news

• Improve and optimize our website and overall user experience

• Maintain the security and integrity of our systems and communications

• Comply with applicable legal and regulatory obligations

 

We do not sell, rent, or trade your personal information to third parties for their marketing purposes.

4. SMS Consent and Opt-Out

• By providing your mobile phone number and opting in through our Site, you consent to receive SMS text messages from Lucent Elm Wealth Management, Inc. for marketing purposes.

• Message frequency may vary.

• Standard message and data rates may apply.

• Reply HELP for assistance or STOP to opt out at any time.

• Opting out will not affect your ability to receive other communications from us.

 

Your SMS opt-in consent is never sold, shared, or transferred to third parties for any marketing or promotional purposes.

5. Legal Basis for Processing (EU/EEA Users)

Where applicable under the General Data Protection Regulation (GDPR), we process your personal data on the following legal bases:

• Legitimate interests: To respond to business and client inquiries and maintain our operations

• Consent: Where you have explicitly agreed to receive communications, including SMS marketing messages

• Legal obligation: Where processing is required to comply with applicable law or regulatory requirements

6. Sharing of Information

We may share your information with:

• Service providers: Third-party vendors who assist us in operating our Site, conducting business operations, or servicing you, subject to confidentiality obligations

• Professional advisors: Attorneys, accountants, or other professionals where necessary in connection with our services

• Legal authorities: Where required by law, regulation, court order, or legal process

 

We do not sell your personal information. We do not share SMS consent data or mobile numbers with third parties for marketing or promotional purposes.

7. Cookies and Tracking Technologies

Our Site may use cookies and similar tracking technologies to enhance your experience, analyze Site traffic, and understand user behavior. You may configure your browser to refuse all cookies or to alert you when cookies are being sent. However, some features of the Site may not function properly without cookies.

8. Data Retention

We retain your personal information for as long as necessary to fulfill the purposes outlined in this Privacy Policy, unless a longer retention period is required or permitted by applicable law or regulation. Business inquiry and contact data is typically retained for up to three (3) years from the date of last contact.

9. Your Rights

Depending on your location and applicable law, you may have the right to:

• Access the personal information we hold about you

• Request correction of inaccurate or incomplete data

• Request deletion of your personal data

• Object to or restrict certain types of processing

• Withdraw consent at any time where processing is based on consent

• Lodge a complaint with a relevant data protection authority

 

California residents may have additional rights under the California Consumer Privacy Act (CCPA), including the right to know what personal information we collect and the right to request deletion. To exercise any of these rights, please contact us using the information in Section 12 below.

10. Security

We implement reasonable technical and organizational measures to protect your personal information against unauthorized access, loss, alteration, or disclosure. However, no method of transmission over the internet or electronic storage is completely secure, and we cannot guarantee absolute security.

11. Children’s Privacy

Our Site and services are directed at adults and business professionals. They are not intended for individuals under the age of 18. We do not knowingly collect personal information from minors. If we become aware that we have collected information from a minor without parental consent, we will take steps to delete that information.

12. Third-Party Links

Our Site may contain links to third-party websites, including our LinkedIn company page at https://www.linkedin.com/company/lucent-elm-wealth. This Privacy Policy does not apply to those external sites. We encourage you to review the privacy policies of any third-party sites you visit.

13. Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or applicable law. When we do, we will revise the “Last Updated” date at the top of this page. We encourage you to review this policy periodically to stay informed about how we protect your information.

14. Contact Us

If you have any questions about this Privacy Policy or our data practices, please contact us:

 

Lucent Elm Wealth Management, Inc.

8939 S. Sepulveda Boulevard, Suite 304

Los Angeles, CA 90045

Phone: (310) 775-2529

Email: ryan@lucentelm.com

Website: www.lucentelm.com